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WhatsApp Business app launched

Facebook-owned instant messaging platform WhatsApp formally announced the launch of a new ‘Business’ application. Called WhatsApp Business, it’s a free-to-download Android application for business users.

WhatsApp Business app plans to make it simpler for smaller businesses to connect with the customers. Some features of the WhatsApp Business App will be as follows.  First is Business Profiles, which can help customers with useful information such as a business description, email or store addresses, and website. So an SMB will be able to create their profile, which will be highlighted to regular users on WhatsApp.

Second is messaging tools, where WhatsApp will offer smart messaging tools like quick replies, etc. to help provide fast answers to frequently asked questions (FAQs). There will also be greeting messages for customers and away messages as well.

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