Union minister Smriti Irani flagged off a ‘digital rath’ as part of an initiative to accelerate adoption of cashless payments among merchants in various cities.
The Digital Rath is aimed at driving behavioural change and spreading awareness on the importance of digital payments. The initiative would also extend to other Tier-II and Tier-III cities through on-ground educative sessions aimed at reaching merchants with the support of CAIT.
Under the initiative, by December 31 global payments solutions provider Mastercard aims to reach out to around 10 lakh merchants in cities, including Lucknow, Kolkata, Pondicherry, Navi Mumbai and Bhopal, to inform them about benefits of electronic payments and how to leverage the tool in expanding their business.
The ‘Digital Rath’ was flagged off by Irani on the first anniversary of demonetisation.
Steps towards digital economy: “According to industry estimates, in the last one year alone, mobile transactions volumes have increased 218 percent, debit card transactions have risen 103 percent. 57 banks across the country have gone live on the UPI platform
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